Tony Crecca on Shaping Strategies for Connected Commerce
Providing CPG brands with solutions that stick
37 Maple Solutions helps CPG and OTC brands accelerate profitable omnichannel growth.
We partner with brands to:
Our work is grounded in more than 25 years of industry leadership, including Tony Crecca’s experience in customer development, digital marketing, and retail media.
Our services help brands sharpen strategy, improve operations, and maximize return on every channel investment.
Build channel-specific plans that strengthen retailer alignment and accelerate growth.
Improve discoverability, conversion, and execution across ecommerce platforms.
Plan and optimize investments across Amazon, Walmart, Roundel, Instacart, and more.
Use pricing, promotion, and investment discipline to drive profitable outcomes.
Strengthen partnerships and negotiation leverage with data-backed retailer plans.
Create connected retail and digital activations that reach shoppers wherever they browse or buy.
Plan and optimize investments across Amazon, Walmart, Roundel, Instacart, and more.
Additional services
Fractional Leadership Talent Acquisition Interim team coaching or advisory Marketplace strategy
A straightforward approach that gets results
1
Diagnose
Understand your objectives, business dynamics, and barriers
2
Design
Build integrated E2E retail + digital plan
3
Deliver
Execute and optimize for profitable growth
“An indispensable partner in navigating the complexities of retail media and achieving ecommerce acceleration.”
– Kiri Masters
Tony Crecca brings more than 25 years of CPG and OTC experience leading retail, ecommerce, and digital marketing for brands at Johnson & Johnson and beyond. He has worked with major partners like Walmart, CVS, Amazon, and top grocery chains, helping teams deliver strong commercial results. Through 37 Maple Solutions, Tony now helps brands align retail and digital strategies to drive profitable omnichannel growth.
“I’ve sat on every side of the table—brand, agency, and holding company—which allows me to help clients simplify complexity and make smarter media investment decisions faster."
– Tony Crecca
Delivering real results through action
Here are a few examples of how strategic alignment across retail and digital channels delivers measurable growth.
CASE STUDY 01
eCommerce Customer Development & Revenue Generation
CASE STUDY 02
Retail Media Budgeting, Governance & Optimization
Tony Crecca is an eCommerce consultant working with the agency MPG and directly with brands. Tony says that for all the analytics and automation, retail media – like all media investment – is still a mix of art and science. However, unlike more traditional platforms such as broadcasting or print, retail media networks are more fragmented with varying measurement standards. "There’s often a pressure to invest as part customer JBP commitments and brands don’t always know exactly what they are investing in or why they are investing," he says. "There’s still a lack of dedicated expertise within many organizations."
Let’s start the conversation.
If you’re looking to strengthen your omnichannel strategy, I’d love to connect.
